Over the past few years, Entsia has evolved rapidly. We’ve welcomed new customers and teammates, expanded our product capabilities, and helped more businesses across the insurance ecosystem scale and distribute their products with confidence.
With growth comes change, and with that our brand needed to better reflect who we are today. The refreshed Entsia style is a natural step forward, capturing our energy, focus and deep connection to the insurance industry. It also reflects the journey we’ve shared with our customers – solving complex challenges, scaling with intent, and moving the industry forward together.
Why we refreshed
We’ve always been proud to let our work speak for itself. But we also know that a strong, clear brand plays a crucial role in showing customers and the industry who we are, what we stand for, and the difference we make.
The updated Entsia brand is designed to:
- Ensure our visual identity reflects the scale, maturity and energy of the Entsia team.
- Visually connect who we are, what we do, and the benefits we deliver for our customers.
- Deliver a more intuitive and informative web experience.
What’s new
The refresh is more than a lick of paint. Every element has been considered to support the experience we want to create for our customers, our partners, and our team.
Visual identity highlights:
A warmer, more modern look: We’ve introduced a refreshed colour palette, updated typography, and softer curved edges across our design system, bringing more warmth and approachability without losing our professional focus.
Logomark-inspired brand devices: By reinterpreting our logomark, we’ve introduced three flexible graphic elements – the speech bubble, anchor and tile pattern.
The speech bubble is used to highlight key messages and calls to action. It symbolises communication, collaboration, and clarity – values that underpin how we work.
The anchor creates structure across layouts, housing either the logo or blocks of content. It’s designed to bring balance, consistency, and a sense of grounding – qualities we bring to every solution we build.
The tile pattern symbolises structure, scalability, and connection. Each tile represents a building block – just like the way we work with our customers to create solutions that fit, flex, and grow with them.
Introducing our new guiding thought
As part of our brand refresh, we are introducing a new guiding thought that captures the value we bring to customers: an unlimited advantage.
This idea reflects how Entsia redefines insurance delivery by providing everything our customers need through a single, ever-evolving platform. Our integrated solution adapts to your business, whether that is launching new products, exploring new distribution channels, streamlining claims, or staying ahead of compliance. We deliver all of this and more, with speed, quality and cost-efficiency that are hard to match.
An unlimited advantage speaks to the edge we offer our customers, not just through technology, but through deep industry knowledge, flexibility and a commitment to continual progress. It also reflects the drive within our team to keep improving, evolving and delivering real, lasting value.
By empowering our customers to grow faster, operate more intelligently and innovate with greater ease, Entsia creates something few others can.
Revamped website experience
With a cleaner structure and more relevant content, our updated website makes it easier to understand how Entsia supports insurers, MGAs and brokers with binding authority across every stage of the insurance lifecycle, from distribution to claims.
“This refresh marks an important milestone for Entsia. We’ve grown significantly in recent years, and the new brand helps tell our story with greater clarity and confidence. It’s designed to support not just where we are today, but where we’re going.”
Alistair McElligott, Entsia Founder & CEO
The same mission, with a sharper look
While our look has changed, what hasn’t is our commitment to helping insurers and underwriters thrive. We’re still the same Entsia: practical, expert, and ambitious for our customers.
We’re excited to share this next chapter with you, and we’d love to know what you think. Why not take a look round our new website, or drop by our Sydney HQ to see the new brand in action.
Just reach out to your main Entsia contact or email marketing@entsia.com.
Thanks for being part of the journey. Watch this space for more to come.
